The line is a complete system from washing to intensive care treatments with the luxurious fragrance and textures that customers are used to from Kérastase.

Hair-loss has become the number 1 hair concern among millennials, more than dryness or damaged hair. Often, it’s a result of today’s lifestyle – but hardly any haircare products target the need to stop and prevent hair from falling, that is not very medical in the application or tailored to men. Kérastase Genesis is the result of listening to the problems and concerns of the current generation and providing a modern solution for a modern problem.

Usually, products against hair-loss are dedicated to men, or very medical. Genesis is a beauty remedy with high efficiency. It has pleasing textures and fragrances that today’s customers are used to and also demand from their haircare products. But this range does not only meet the beauty expectations, but it’s also paired with the high efficiency of the active ingredients.